NewPublica is a full service public relations firm. We work in every sector ranging from corporations to nonprofits and everything in between. We serve our clients by developing a strategy and creating compelling content for target audiences.
Who we are
NewPublica is a public relations and strategic communications firm focusing on new audiences and new communications. Our approach is inclusive and our experience extends from mainstream to diverse audiences. We understand that exceptional communications in a diverse ecosystem of communities is not a one-size-fits-all proposition.
Our capabilities include:
▶ Planning & Strategy
▶ Public Affairs Consulting
▶ Reputation Management
▶ Crisis Communication
▶ Coalition Building
▶ Grass Roots Campaigns
▶ Multicultural Partnerships
▶ Earned Media Placement
▶ Media Coaching
▶ Media Buying
▶ Strategic Messaging
▶ Digital & Social Media Strategy
▶ Multicultural Communications
▶ Visual Design & Branding
▶ Website Development
▶ Planning & Execution
▶ Vendor Management
▶ Event Marketing
Meet Our Team
CEO & Co-founder
Expertise: Alberto is a leading authority on multicultural communications and marketing in Minnesota. As the CEO and co-founder of Latino Communications Network (LCN), now a division of NewPublica, he produced the weekly Spanish newspaper La Prensa de Minnesota and the weekly Spanish publication Vida y Sabor. LCN also operated 24-hour Spanish radio stations 1400 and 1470 AM La Invasora, between 2005 and 2013. Alberto is a seasoned expert on marketing to multicultural communities and is a regular commentator in the Star Tribune, Pioneer Press, Minnesota Public Radio and other Minnesota business media. Alberto was elected to the Minneapolis School Board in 2010, serving as chair from 2012 to 2014. Alberto is the former board chair of Hiawatha Academies and served on the founding boards of KIPP Minnesota and Twin Cities Academy. He served on the board of the Minnesota Broadcasters Association and currently serves on the advisory editorial board of Minnesota Business Magazine.
Professional Work: Radisson Hotels International, Ameriprise Financial, Wells Fargo Advisors, Latino Communications Network, Minnesota Senate.
President & Co-founder
Expertise: Melisa is an attorney with extensive experience in government affairs, community relations and public policy. She serves in the Minnesota Senate since her election in 2012. A co-founder and President of NewPublica, a public relations and strategic communications firm focusing on new audiences and new communications, Melisa was named “40 Under 40” by the Minneapolis/St. Paul Business Journal; recognized as a “Woman of Promise” by the Girl Scouts River Valleys; and as a Young Corporate Achiever by the Hispanic Association on Corporate Responsibility. Melisa is a fellow of the Salzburg Global Seminar in Austria; alumni of the American Council of Young Political Leaders in Northern Ireland; and a fellow of the British American Project. Melisa has volunteered on the board of the Girl Scouts of Minnesota and Wisconsin River Valleys and Comunidades Latinas Unidas en Servicio (CLUES).
Professional Work: Target, Minnesota Senate, Hennepin County Public Defender.
Expertise: Marc has over twenty years of experience in sales, business development and marketing in the United States, Latin America and Canada. He has launched product lines in new markets, built and led cross-functional teams and pioneered businesses and organizations toward transformative and sustainable growth domestically and internationally. Marc is also passionate about private-public alignments that improve education, health, and the tangible quality of life for children and families of color. He volunteers as board chair at Joyce Dual Immersion School, and consults on development and strategic planning.
Professional Work: Kraft Foods, MOM Brands.
Public Relations Associate
Expertise: Skyler is a communications professional with strong knowledge of public policy, the legislative process, and effective messaging. At the Minnesota State Senate, he provided strategic communications support to meet the needs of rural, suburban, and urban audiences across the state. He was the communications lead in developing messaging on Transportation and Higher Education issues for the Senate DFL Caucus, and created weekly updates as legislation moved through the committee process. His experience includes traditional print media (including press releases, advisories, and op-eds) as well as social media.
Professional Work: Northeast Minneapolis Arts Association, Minnesota State Senate, Minnesotans United for All Families.
Print, Digital and Social Media Specialist
Expertise: Arco has close to 20 years of experience in Sales/Marketing and Customer Service. In that span, he has done multi-purposed work for an array of industries. He has extensive experience in research marketing and currently manages our social media, print and digital magazines and sales. Arco has assisted various companies with conducting studies on understanding consumer habits to maximize web and foot traffic. From MLB all the way to 501(c4)’s on a grassroots level, he has assisted in different successful marketing ventures and organizing projects. Arco is also a leader in grassroots organizing in the effort to improve the quality of life for those most marginalized. He currently serves as Vice Chair of Our Revolution Twin Cities.
Professional Work: Food Perspectives Incorporated, Stone Systems, Minnesota Twins.
Expertise: Jorge has more than 18 years of experience in the creative process of visual design, including web, graphic, photography and video. He has strong experience in branding to businesses and nonprofits. He creates designs for newspapers, magazines, website development and branding.
Professional Work: Latino Communications Network, Jorge Amerigo LLC.
Expertise: Marian has more than a decade of experience in event planning and management of events producing galas, conferences, festivals and fashion shows both locally and internationally. She has managed large scale events including Taco Tour on Lake Street, Minneapolis Cinco de Mayo and the Lake Street Festival, attracting thousands of participants.
Professional Work: Utku LLC, Latino Communications Network, Gente de Minnesota.
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2909 Bryant Ave. S. Suite 301
Minneapolis, MN 55408
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